Let's Publish Your Planner!

Learn How to Create, Format, & Self-Publish Your Journal or Planner on Amazon in 60 Days or Less! Enroll in Publish with Purpose!

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What You'll Learn When You Enroll in Publish with Purpose:

  • Everything you need to know about using Kindle Direct Publishing effectively & efficiently (without spending hours trying to search through help files), & how you get paid!
  • How to generate (or fine-tune) your profitable and high-value journal idea & weave it into your business model.
  • Tools & trainings to help you become an idea generation machine!
  • How to market, publish, and launch your journal sustainably without burning yourself out and while building hype and excitement with your audience (+ avoiding paid ads)
  • How to create EPIC content for recurring journal sales so you can turn your project into "passive" income. (We all know passive income still takes work but I'll show you how to make it fun & easy!)
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It's the future and I have a message for you!

You've published your own journal or planner in 60 days!

People are buying it and sharing it! You now have a physical product people can buy!

And it's so beautiful!

You've created all of this yourself and you did it in 2 months!

This can be YOU!

Students inside Publish with Purpose have been crushing it since this program started in 2019 and you can do the same thing!

Take it from Amanda!

If you are confused about the best way to move forward, what to fill your planner pages with, or any part of the process, Publish with Purpose is worth investing in.

You will walk away with all the knowledge you need to know to succeed on KDP. I have taken so many courses as an online creator, and this has to be my favorite.

If you want to create high-value journals, this is the course to be in.

-Amanda Cross, Author of Client Calls Simplified & The Ambitious Freelancer Planner

Does your business need a planner?

Listen, I'm not a fan of telling anyone they "need" anything. Your business model is your business model but hear me out for a second...

How does your audience find you? And when they do, how likely are they to immediately invest in one of your bigger programs, courses, group coaching packages, 1:1 services, or offerings?

Having a low-risk way for your audience to buy from you and own a physical product you created builds buyer trust and confidence, and more importantly human connection.

The amount of DMs, conversations, and connections I've been able to have with humans because they bought one of my journals or planners has been a game-changer in my business and personal life, and Publish with Purpose Students experience this as well!

The journal you create can serve as the first step in a customer journey with your brand. It gives them the opportunity to experience what it's like to learn from you and implement your expertise.

And it creates another avenue for people to find you. People are eager to grow their bookshelves with high-value resources - why can't your idea be next?

Simone Samuels holding a proof of her Lunar Self-Care Journal she created inside Publish with Purpose. She now hosts regular Instagram LIVES that she repurposes into IGTV videos walking people through how to use her journal every month.

What's the best way to self-publish?

The good news is that there are a lot of ways you can self-publish these days! But there are numerous reasons I still use and teach Kindle Direct Publishing through Amazon.

1️⃣ Minimal upfront costs & no Kickstarter campaigns required to fund the planner of your dreams. I published my first planner for $50!

2️⃣ Zero inventory needed and print-on-demand shipping - all done for you!

3️⃣ No Amazon Sellers fees or point-of-sale taxes (seriously!). When you go through KDP, Amazon sets you up with a free listing right on their site where millions of people go daily to search for products they are looking to buy!

4️⃣ Complete creative control & a faster timeline than going through a traditional publisher

5️⃣ All profits are yours to keep! KDP is completely free to use and you won't pay a dime to ship your amazing creations around the world!

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(Pictured Above) Christie's @writeitdownjournals journals she created in less than 60 days inside Publish with Purpose.

3 Key Components to Self-Publishing A High-Value Journal or Planner Effectively

Creating your own journal or planner is so much bigger than the money you'll make from selling your new product. When people have a tangible way to connect to your business and brand, you build a connection and start a customer journey for your audience that can lead to new students, clients, brand visibility, Instagram friends, business besties, and ideal collab buddies!

So how do you create a profitable planner that truly makes an impact?

Here are 3 ways...

Make it specific

Title and keywords matter big time when it comes to people finding your journal or planner on Amazon. You can make a huge impact with a focused journal for a very specific person OR you can go big and help a broader audience of people with a very specific outcome (more on this in a moment).

Make it eye-catching with helpful and well-formatted interior pages

Visuals, colors, graphics, and fonts are important and can help convey the tone, vibe, and the angle your journal is coming from. Well-crafted and unique interior pages create value and help your customers get the most out of your expertise and guidance. Avoiding free and paid templates that anyone can use means that you get to create a one-of-kind experience for your audience and see the rewards in your profit margins 😉

Facilitate an outcome

Create a win for whoever purchases your journal. Outcomes can take many forms but two of my favorites are time-bound outcomes and ongoing outcomes. With time-bound outcomes, you're helping people understand, implement, or accomplish something in a given time frame. Ongoing outcomes help people create a practice, new habit, or way of being (like a regular meditation or journalling habit). We'll go over more journal outcomes and ideas in-depth inside the course!

Meet Robyn, Author of The Doing My Work Therapy Journal

You need a coach like Sarah in your life!! I typically shy away from self-paced online courses because you are left to your own devices to master new skills with minimal support or guidance from the course creator. This is NOT the case with Sarah! She is a hands-on coach! Just one email or Facebook message away, Sarah is there to support you every step of the way during Publish with Purpose. The weekly office hours were a game changer! In addition to content expertise, Sarah provided me with emotional support and helped me release thoughts and patterns that were holding me back from manifesting my journal. She is terrific in every way!

-Robyn Gobin , Author of The Doing My Work Therapy Journal

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Oh Hai! I'm Sarah Steckler!

I help you organize your brain and business so you can turn your ideas into journals and so much more! 

I believe that mindfulness is the key to living a life full of intention, self-awareness, and growth that allows us to take action from a place of ease rather than constant hustle. 

In the first year of self-publishing I sold 475 copies of my journals and planners resulting in over $4700 in sales. And while the money is nice, it was always about something bigger.

Creating the Mindful Productivity Planner & The Daily Productiivty & Brain Dump Book has allowed me to help people live more mindfullly productive lives, which is my biggest mission in life. 

If you decide to join me inside Publish with Purpose, I'll help you to do the same thing, bring your ideas to the hands and minds of the people who need them!

Meet Brittany, Author of Friendly F*cking Reminders

My biggest concern before enrolling was not knowing the "hows". I am not a super tech-savvy person so I was worried about formatting, KDP, and where to even begin! Publish with Purpose laid everything out like a clear road map that had my planner at the destination.

Honestly, all modules were helpful and I utilized every single one (some more than once)! The most helpful part was having a program that laid the roadmap on how to get to the end result. The weekly sprint calls were also a great addition to have!

I was able to launch my daily planner and have an INCREDIBLE launch! Ive already sold over 100 copies.

DO IT! This is such an amazing accomplishment and this program makes your publishing dreams a reality!

-Brittany Caffo, Author of Friendly F*cking Reminders: A 6-Month Daily Planner to Help You Get Your Shit Together

An Overview of What's Inside Publish with Purpose:

The bullet points for each Module below serve as a summary of each Module and are not a comprehensive list of all tutorials and trainings included in the program. (aka you'll be amazed at everything you find when you work your way through the course!)

Module 1: Understanding Self-Publishing with KDP

  • How KDP Works & What You Need to Know to Get Paid
  • How to Navigate Your Account Dashboard
  • Expanded Distribution, Drop-Shipping & POS Taxes explained (you do NOT need to worry about sales tax for your journal sales!)

Module 2: Generate Your Journal IDea

  • How to generate your journal/planner idea(s) and bring them to life inside your business model
  • Choosing dimensions, size, page length, and cover options 
  • Key components every journal needs + how to create your journal outline with my step-by-step template

Module 3: Formatting & Design

  • Understanding Bleed, Trim, Margins, & KDP Settings without getting a headache
  • In-Depth Canva & Keynote Formatting Tutorials to create incredible and professional pages
  • The Video that shows you how to easily figure out the exact dimensions needed for your Journal Cover in 12 minutes

Module 4: Marketing, Publishing, & Launching

  • 25 ways to build hype as you create your journal + how to get valuable feedback from your audience as you design it
  • Best practices and key components for creating sales pages for your journals  
  • Pre-selling strategies & keyword research techniques to increase your sales

Module 5: Creating Epic Content for Recurring Journal Sales

  • KDP Sales Reporting & Advanced Ways to measure and track your sales
  • Journal Photography Tools, Tips, and Techniques
  • Journal Content & Title Template Ideas

Student Creations & Case Studies

Meet Amanda, Author of Client Calls Simplified & The Ambitious Freelancer Planner

I was able to accomplish so much in PWP. I am so excited about the journals I am creating this year and the journals I know I will publish in years to come. Seeing my stuff in my hands is one of the coolest experiences ever! 

- Amanda Cross, Author of Client Calls Simplified & The Ambitious Freelancer Planner

Meet Marisa, Author of the 90-Day Novel Planner

Before I started Publish with Purpose I had these ideas for journals and planners I wanted to create but it all felt very overwhelming to me. I am not a graphic designer. My favorite part of the course was that 1) I realized that I could do it and 2) I saw all of the easier ways to create what I wanted to create. The way the course was paced, it made it super easy for me to finish!

-Marisa Mohi, Author of The 90-Day Novel Planner

Meet Simone, Author of My Unstoppable Life Daily Journal: A Lunar Self-Care Kit for More Energy & Balance

Do this course!! It will get you from feeling overwhelmed and stuck in over-thinking about it and actually getting the book done with lots of support and guidance along the way to make it less scary and stressful. Sarah delivers so much useful content and helps you every step of the way to make your book a reality.

-Simone Samuels, Author of My Unstoppable Life Daily Journal: A Lunar Self-Care Kit for More Energy and Balance

Support, Resources, & Community

While the course content will be available to you instantly upon enrollment, we all know the difference it can make to have a community surrounding you who's also doing the work at the same time. Your journal idea is unique and your business is special, because of this, Publish with Purpose has been developed to provide you with ongoing support, feedback, and implementation strategies so you can take action and feel confident every step of the way.

Private Community Group Support

Ask questions in a welcoming and encouraging space (off of FB). Get answers from other amazing planner publishers and creatives who are just as jazzed as you are to self-publish! Find me in there on the regular to answer your unique questions! From interior page designs to how to start talking about your journal for the first time, every question is welcome! You get to take full advantage of a space designed for creatives to thrive and showcase their ideas. You will learn SO much from the other students inside this space and they are going to learn so much from you!

LIVE Monthly Q&A Support Calls (+ replays)

Every month I host a 90-Minute Group Call where we'll work through the materials together as a group. You'll get a Notion Template with our course pace schedule and you'll be able to join us on Zoom for our Monthly Q&A Calls. The best part? You'll have lifetime access to all replays and you can join these calls again and again as a student of the program. Many students have joined for ongoing calls again and again and have created more than one journal! Come join us for ongoing LIVE Monthly Calls!

FAQ Database and ongoing course updates

You know when you have a super urgent question but it's 12am and you really really want an answer immediately but you know people who run programs also have to sleep? I created a solution for this! Inside Publish with Purpose I've created a completely self-serve system that allows you to search for and find answers to just about any question you might have about creating, formatting, uploading, and self-publishing your journal. For real!

Meet Laura, Author of Create Your Confidence Journal

Before Publish with Purpose, I wasn't sure where to start. The process of publishing felt complicated and daunting. Thankfully Publish with Purpose broke it down so that each step was clear and actionable. Publish with Purpose also gave me accountability, having someone to check in with throughout the process helped me stay committed and focused on my goal.

The level of support and accountability in Publish with Purpose cannot be overstated. It was so encouraging to have Sarah and the other members to ask questions and get inspiration from. It kept me accountable throughout the process

The live calls were the best part, as it got me excited about my journal each week and it helped me carve out time to dedicate to this project. If I missed a week or two, I still enjoyed watching the replays because I was still able to gain inspiration and clarity.

By going through Publish with Purpose, I was able to publish the Create Your Confidence Guided Journal: A Psychology-Backed Guide to Overcoming Insecurities and Learning to Love Your Body. But in addition to my published guided journal, I also gained a lot of confidence within myself through this process and I now have the knowledge and resources to publish even more journals in the future.

If you're considering self-publishing, you should absolutely give it a try. Creating something totally your own and later seeing people connect with what you created is such an amazing feeling. You'll have so much fun creating your journal and it won't feel intimidating at all once you get started. Give it a try, you don't have anything to lose and so much to gain.

Publish with Purpose went far beyond my expectations. I feel like I now have this resource that I can use for years to come. Well worth the investment in the long term.

Thank you for all your help, Sarah! I can tell you put a ton of work into this course and it really shows. I could not have done this without you. I can't wait to publish another journal!

-Laura Maloney, Author of Create Your Confidence Guided Journal

Meet Kelly, Author of the Enoughness Planner.

My biggest concern was staying on track as well as knowing how to do everything (KDP publishing, design work, etc.). Sarah has created such a robust resource with detailed answers to literally all of my questions. I loved the framework and accountability PWP gave me. I would never have been able to create and publish as quickly as I did without this course.

How to use Canva was of particular help to me. I had some knowledge, but the lesson and extras helped me a lot. And like I said before, the structure (particularly the Notion Template) was probably the biggest help to me.

DO IT!! This was a last-minute decision for me, and I'm so glad I joined this course. Sarah takes you through each and every step and is so generous with her time, energy and creative ideas. (Seriously, her head is full of more ideas than you can even begin to imagine!)

I attended all of the calls and found them very useful, both for getting my own questions answered and for listening to other people's processes. I got a lot of great ideas for my planner and marketing my planner in those calls.

Above and beyond. For real, Sarah, this is a spectacular course.

- Kelly Covert, Author of the Enoughness Planner: Cultivate Kinder Habits & Feel Good Enough Every Day

5 Hours 20 Minutes

The amount of time it will take for you to watch the full program materials over the course of 8 weeks. (and that's if you're not watching on 1.25x speed)

Create an incredible, high-value journal in 60 days while maintaining your excitement, drive, and passion for your project!

Publish with Purpose has been designed to help you easily create, format, and self-publish your journal in the most efficient and fun way possible.

Helpful, step-by-step, to-the-point lessons and tutorials.

Learn. Implement. Create. Succeed.

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Imagine a proof of your journal arriving in the mail...

Meet Wendy, Author of The Organize Your Mind Planner

Creating my own planner was something that I had wanted to do for a while but I just really didn't have the time to try to figure everything out all by myself. 

My biggest concern was whether my journal idea was any good and if anyone would be interested in it. The course helped me to get over those concerns and press forward. It was one of those things that I put on the back burner and told myself I'd try to do it "someday."

If you've ever wanted to create your own planner or journal, you will want to take this course. 

It covers all aspects of the self-publishing process, from how to fine-tune your journal idea, choosing a size for your journal, how to format and design your journal, and how to publish and market your journal. 

The content in the modules alone were amazing!

The accountability and support from Sarah and the other course members were invaluable to me in pushing me to keep working on my planner pages and hold me to my publishing schedule. 

On top of that, Sarah went way above and beyond to help me fix a technical issue that I was stuck on. 

Hands down one of the best courses I've taken!

I was able to create and publish my planner on Amazon in less than 60 days. 

I was able to take an idea that had been in my head for some time and turn it into a tangible, physical planner that I created. 

What a feeling!

-Wendy Neal, Author of Organize Your Mind: A 6-Month Priority Planner to Help Creative Thinkers Get the Right Stuff Done

Don't Let the "What ifs" Stop You!

I can already hear you saying these things, because I did the same thing...

What if NO one buys this?! 

What if I make a mistake or someone finds a spelling error? 

What if I get a 1 star review on Amazon? 

What if people DO buy it and THEN they hate it? 

The bigger question is, What if you DON'T do this? 

What if NO one ever gets to experience your ideas and your process?  

What if NO one ever gets to feel the same excitement you have for the pages you've created? 

What if you don't even give yourself the CHANCE to SEE what will unfold if you do this?! Aren't you curious!? 

Plus, as my students have discovered, any hiccups along the way are easily solved and tend to be "no big deal" once we tackle them together. 

You're in good company and if you decide to join us inside Publish with Purpose, you'll look back amazed at how much you've accomplished as you hold a physical journal YOU created!

Meet Laura, Author of the Positivity Planner

I went into Publish with Purpose with the idea to create a 2020 year planner. Throughout the course my idea changed into something better... The Positivity Planner. Because of Publish with Purpose, I created a planner more valuable and more unique than I had originally planned. 

The most helpful part of Publish with Purpose is having Sarah as our coach, she is truly amazing and the best coach I've ever had.

We all shared our ideas and supported each others journey. And of course, we had Sarah to answer any questions we might have. 

It was incredibly motivating to know that you're all working on your planner together, and to have these weekly calls to ask questions, share your work, get feedback and hear how everyone is getting on. 

Sign up! It's honestly so much fun. PWP made the entire process of self-publishing seem effortless. Sarah has so much useful information within her course and she's always available if you need help.

-Laura Beeson, Author of The Positivity Planner

Meet Ashley, Author of Bound & Determined: The 108 Day Happy As F*ck Habit Journal

You will not regret working with Sarah! I am forever grateful that I reached out to Sarah to have her help me with my journal! I had a journal in my head for 5 years and with her help I was able to create and publish my journal in less than 60 days! 

-Ashley Looker, Author of Bound & Determined: The 108 Day Happy As F*ck Habit Journal

Christie continues to create MULTIPLE journals
inside Publish with Purpose!

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